Clean Ones Corporation has been supplying high quality, high value Household and Home Healthcare gloves to the top U.S. retailers for over 20 years. Located in Portland, OR with three distribution facilities on the east and west coasts, Clean Ones gloves can be found nationwide under the trade name Clean Ones—For Clean Hands On Dirty Jobs and in private label.
Clean Ones national brand equivalent household gloves are now made with Ultra-Fresh antimicrobial treatment, a built in protection against odor causing mold and mildew. Antimicrobial treatments are an increasing trend found in many household items, including gloves. As the only established NBE glove supplier Clean Ones strives to meet and exceed the features and quality of the national brand.
Glove category sales are on the rise for the first time in several years. One contributing factor is the increased concern over the spread of germs and bacteria. Disposable gloves, particularly exam quality gloves, are ideal to address this concern. Latex is the traditional material of choice, but latex free vinyl sales are closing in as the perception of latex allergies have escalated. Convenient cleaning trends are also influencing glove sales. Gloves not only protect hands from water and chemicals, but are also a shield from dirt and scum; making cleaning easier, quicker and more desirable. Many consumers prefer disposable gloves for their cleaning as these gloves can be tossed after each use.
Beyond delivering a superior, high value product, Clean Ones acts as a business partner to retailers rather then just another vendor. Clean Ones creates custom programs to fit each retailer in order to maximize category profits, functions as a consultant and virtually manages the category for the retailer. When it comes to packaging there is a definite strategic plan behind the design; from the layout and graphics to the color palette, ultimately spurring purchases.
In a marketplace full of competing brands a unique product feature offered by Clean Ones is a logo cuff stamp. The retailer's logo is stamped on the cuff of household gloves to remind shoppers where they were purchased well after the package has been discarded. This increases repeat purchases and customer retention. In the case of private label the logo not only reminds consumers of the brand, but it also drives them to a specific retailer for the next purchase.
In addition to their current merchandising vehicles, Clean Ones is planning further promotional development in the upcoming year to offer retailers several options to fit their store structures and business models. Retailers would rather promote their brand then a product with a lower profit margin, but private label manufacturers seldom give promotional support. This is just another area where Clean Ones elects to be a true partner with the retailer.
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