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Private Label - January/February 2007
 

Clean Ones New Package

In the first quarter of 2007, Clean Ones will release a new package in the way of disposable nitrile gloves. The new Workin’ Glove™ line will come in a 6 count package.

Currently, Clean Ones sells 60 and 80 count boxes or 12 count bags to retailers for general merchandise, automotive, paint and other departments. This line extensions of the 6 count package offers retailers versatility with merchandising options like clip strips or open stock.

Clean Ones disposable nitrile gloves stand up against punctures and abrasions while providing strong protection against chemicals and solvents when tackling though chores.

The 6 count package offers good value and has the same "use and toss" appeal to consumers as other convenience cleaning items. Since many major retailers offer impulse purchases in between the $1-$3 range near checkout stands, diversifying the product offering to appeal to many different consumers is important. "The smaller package is ideal from a convenience standpoint as there is no commitment for a large count package, making it attractive for impulse purchasers and casual users alike."

According to a rep from Clean Ones, "It’s a great impulse item for retailers to spur last minute additions to the market basket and consumers get a chance to try disposable gloves if they haven’t used them before at a low commitment level."

Clean Ones Corp. 122 SW 3rd Ave., Portland, OR 97204; 800-FOR-GLVS;

 

 

 

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